DECENT PEOPLE was a design studio built on the belief that the threshold for starting, testing, and shipping should be lower. Felicia and I ran it from 2020 to 2023 - taking on UX projects, facilitating design sprints and teaching at schools.
The work spanned healthcare, consumer products, technology, cultural & educational institutions. The focus was understanding what people actually need, and how early we can meaningfully respond to it. We worked across digital products and physical-digital experiences, staying close to the people we were designing for.
WHAT WE DID
Each project shaped its own process, but the underlying commitment stayed constant: ground decisions in real needs, prototype early, and design for the world the product will actually live in.
- Design sprints: cross-functional alignment, rapid prototyping, and shared decision-making compressed into focused timeframes.
- Workshops & facilitation: co-creative sessions built around an organisation's strategic or creative need, from early concept to output.
- UX projects: end-to-end design across research, concept development, prototyping, and testing (apps, services, physical-digital experiences).
- Design education: hands-on sessions at Konstfack, KTH, and Hyper Island on design thinking, research methods and prototyping practice.
INSTAGRAM↗
SELECTED WORK
- Exhibition workshop: co-creative process shaping an immersive visitor experience for Handarbetets Vänner.
- E-commerce for active wear: shopping experience designed around how people actually move and buy.
- Support system for schizophrenia: service design project exploring what meaningful, human support looks like for people living with the condition.
- Pregnancy health app: digital tool helping women navigate their own health data through pregnancys.
- Covid-19 design challenge: rapid-response concept developed with IBM addressing critical healthcare needs during the pandemic.
