DECENT PEOPLE was a design studio built on the belief that the threshold for starting, testing, and shipping should be lower. Felicia and I ran it from 2020 to 2023 - taking on UX projects, facilitating design sprints and teaching at schools.
The work spanned healthcare, consumer products, technology, cultural & educational institutions. The focus was understanding what people actually need, and how early we can meaningfully respond to it. We worked across digital products and physical-digital experiences, staying close to the people we were designing for.
WHAT WE DID
Each project shaped its own process, with the belief in grounding decisions in real needs, prototype early, and design for the world the product will actually live in.
- Design sprints: cross-functional alignment, rapid prototyping, and shared decision-making compressed into focused timeframes.
- Workshops & facilitation: co-creative sessions built around an organisation's strategic or creative need, from early concept to output.
- UX projects: end-to-end design across research, concept development, prototyping, and testing (apps, services, physical-digital experiences).
- Design education: hands-on sessions at Konstfack, KTH, and Hyper Island on design thinking, research methods and prototyping practice.
INSTAGRAM↗
SELECTED WORK
- Exhibition workshop: co-creative process shaping an immersive visitor experience for Handarbetets Vänner.
- E-commerce for active wear: shopping experience designed around how people actually move and buy.
- Support system for schizophrenia: service design project exploring what meaningful, human support looks like for people living with the condition.
- Pregnancy health app: digital tool helping women navigate their own health data through pregnancys.
- Covid-19 design challenge: rapid-response concept developed with IBM addressing critical healthcare needs during the pandemic.
