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Decent People/2020-2023
ROLE: Co-founder, UX/Process Designer


DECENT PEOPLE
— DESIGN STUDIO


Decent People was a Stockholm-based design studio focused on human-centred and co-creative design practice. We helped organisations tackle complex challenges and build clarity early in the process by combining design sprints, workshops, UX research, and visual tools.

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THE HOW
We blended qualitative UX research, co-creative process design, and rapid prototyping — our focus was on understanding real needs, testing early, and shaping ideas that made sense in the world they’d live in. Based on our clients’ needs and our observations of what was required in each process, we delivered:

Design Sprints — Rapid, structured frameworks to align stakeholders, prototype ideas, and test real solutions early.

Workshops & Facilitation — Custom-designed sessions to unlock creativity, build shared understanding, and strengthen team collaboration.

UX Projects — User-centred design work for digital platforms and products, spanning research, synthesis, and actionable design outcomes.

Lectures — Tailored, hands-on sessions for organisations and educational institutions, focused on UX methods, collaboration, and team development.


Decent People web
THE WHY
In many collaborations, teams rush toward solutions without a shared understanding of the real problem. Decent People aimed to change that by building clarity before decisions became hard to revise. This approach reduced misalignment, centered genuine user needs, and made space for thoughtful ideas that could be tested and iterated early.


Selected Work

Decent People delivered work across a range of areas, including:

▪ Exhibition Workshop — A collaborative design session to shape interactive experiences.

▪ Educational Sessions — Teaching teamwork and design methods at Konstfack and Hyper Island.

▪ Support System for Schizophrenia — A human-centred service design exploration.

▪ Pregnancy Health App — User-centred design supporting real user journeys.

▪ Covid-19 Challenge — Workshops and tools for navigating pandemic-related design shifts.